ETI Converting Equipment has appointed Keith Gliesman as US Technical Support manager. The move reinforces the company’s commitment to responsive customer service in the United States. Working alongside US sales manager Richard Hoffmann, Gliesman will serve as ETI’s field resource for converters nationwide.

Gliesman brings more than 30 years of experience in the pressure sensitive materials industry. His experience includes 25 years with Avery Dennison, followed by leadership roles with converting equipment suppliers. Recognized as a TLMI Guru, he has built a reputation for deep expertise and practical understanding of materials, applications, and converting processes.

In his new role, Gliesman will diagnose production challenges, fine-tune equipment performance, and help operators get the most from their machinery. He will also help identify opportunities where equipment enhancements, upgrades, or additional solutions could expand production capabilities or support modernization efforts.

“Keith’s appointment reflects our commitment to providing responsive, expert support where our customers need it most,” says Baudry Bayzelon, sales director, ETI Converting Equipment. “His depth of experience and practical approach will bring real value to converters across the US.”

“I’ve built my career around understanding what actually happens on the production floor—the challenges converters face every day,” remarks Gliesman. “ETI’s integrated approach to coating and converting opens up new possibilities, and I’m looking forward to bringing that perspective to customers in the field.”